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FREQUENTLY ASKED QUESTIONS

In close cooperation with our client we launch multiple lean-developed marketing campaigns targeted at the assumed customer segment. An analysis is made to determine which channels offer opportunities for the clients business case. After this our tools are implemented and experiments are designed. As a result Marveltest innovates the marketing campaign, data driven. Should I invest in this marketing campaign? Should I launch this product or service?
Marveltest developed a step-by-step experimentation process. It starts with defining the boundaries of the product, followed by an inductive research on competitors and target audiences. Based on these findings, we develop propositions, designs and pilot marketing campaigns. After launching the phase of experiments, we discuss the results of the first validation round. After that Marveltest will optimise 3 times and offer the most viable acquisition funnels.
What is the digital strategy of my competitors?
With the help of several tools, Marveltest is able to provide in-depth analysis and reports (traffic, audiences, marketing channels strategies and keywords and more) of your competitors in a clear overview (report and presentation) ready to implement in your strategy.
Should I invest in this company?

Depending on the outcome of the Marveltest we can advise you on whether you should invest in this business. Marveltest simulates the value proposition of the target company and tests it to the assumed target audiences. This will minimise the down side of the investment and provide you with a more informed investment decision.
Should I start this business?
Depending on the outcome of the Marveltest we can advise you on whether you should start this business. Marveltest can help define the value proposition with an experimental framework, test several marketing strategies and product positions to find your most likely product-market fit.
What is my customer segment?
Based on an analysis of current performances an assumed target audience is defined. Marveltest tests your current offering on these audiences though more than 15 digital channels. (Instagram, Facebook, Google etc.)