Pockies is an authentic underwear brand, a unique one on the market. The brand was founded by three young Amsterdam entrepreneurs. It grew expponentially with their initial remarkle advertising campaigns and collaborations.The story and vision of Pockies are defined carefully, but the challange was to scale this approach further in the Netherlands and even internationally. Pockies followed the typical growth path, because of the generosity of their smart influencer collaboratons and outspoken marketing tactics. But Marveltest knows that data interpretation and data-driven decision making is crucial when establishing a sustainable business model, that's how we came into play.During our collaboration with Pockies their revenues improved nationally, and even an international roll-out strategy was established across 6+ channels. This was the first step towards conquering the worlds market of underwear!

YVRA, named after the founder Yvo Van Regteren Altenna, is niche a fragrance brand. Yvo is originally a lifestyle journalist who's always had a slight focus on fragrances. When he's writing for YVRA he likes to convey the scent and feeling the parfumes can give. Within Marveltest the close collaboration of teams worked out very benefitial for YVRA, as the Design and Growth team were able to identify together a strong brand value proposition, giving their e-commerce what it needs. As a result we created a new website for them, with a distinct focus on the best customer experience possible. Next to that we've managed to set up social campaigns, Google campagin and we're now resposible for their e-mail marketing as well.With the ongoing process of optimizing these campaigns, we achieved lowering their CAC!

BIYU, a very innovative company. Owning products? According to BIYU no longer of this time. Why would you own a leaf blower if you only use it once a year? We as Marveltest couldn't agree more and with the shared belief we quickly came to the realization Marveltest should invest in this sustainable business concept. That is why we can proudly say Marveltest has a shareholding in BIYU! With our partnership we are looking to find the key activation for this amazing service. Testing multiple propositions, campaigns and with UX/CX analyses we are convinced to conquer Amsterdam (first...)!"