YVRA, named after the founder Yvo Van Regteren Altenna, is niche a fragrance brand. Yvo is originally a lifestyle journalist who's always had a slight focus on fragrances. When he's writing for YVRA he likes to convey the scent and feeling the parfumes can give. Within Marveltest the close collaboration of teams worked out very benefitial for YVRA, as the Design and Growth team were able to identify together a strong brand value proposition, giving their e-commerce what it needs. As a result we created a new website for them, with a distinct focus on the best customer experience possible. Next to that we've managed to set up social campaigns, Google campagin and we're now resposible for their e-mail marketing as well.With the ongoing process of optimizing these campaigns, we achieved lowering their CAC!

ACO Water Management is a renowned organization that operates in 47 countries on a large scale. Founded in 1946, the business’ focus lies on civil installation and water management solutions that contribute to a sustainable future. Their main goal was to acquire B2B leads for their water management projects, predominately concentrated on Dutch municipalities. Secondly the goal was to provide urban areas with more landscaping. Marveltest's data-driven approach led to ACO's decision to start the challanging project.Over a period of 12 months the full online lead generation infrastructure was established for ACO on Social channels and Google. Moreover, audience segmentation was designed with website visitor scraping tools to evaluate whether the right audiences were reached for their specific target audience. Aside from acquiring the B2B leads it was important to increase the online visibility, and ACOs brand awareness, in this industry. At the start of the project Marveltest helped ACO to gain understanding of the online potential, the importance of website traffic segmentation and data visualization.

AXA-IM a world known investment manager got in contact with Marveltest during the COVID-19 pandemic. In this time the physical fairs were cancelled and networking entered a different dimension. The ambition for innovation is where AXA-IM and Marveltest found each other. With the temporary product launch of Marvelstream, a series of webinars were setup through Whereby, AXA-IM could still connect with their partners and clients and the world. Because of the brand new design and information, AXA-IM ran a webinar series to be proud of!