KCST anticipated well on market developments during the pandemic in 2020 and 2022. The loungewear brand focussed on making life inside of the house more comfortable with their sustainable and high-quality tracksuits and tops from cashmere, organic cotton, and wool. The viability of a loungewear brand in a non-pandemic environment was one of the key research questions for KCST.  In the current e-commerce landscape, the reality is that even the best (new) fashion brands fail because of the lack of following a knowledge-based strategy. Entering the market has become easier for small brands, which results in numerous new competitors within the same niche every day. Marveltest has helped KCST to research and evaluate the playing field of loungewear extensively and provided insights for a high-performance strategy. Several step-by-step pieces of advice for continuation were written based on their customer's ongoing behavior. As a result there's now a decisive continuing  strategy recommendation.

Productpine is a facilitator to buy directly from the brand, which assures you of the very best price and quality of a product. In addition to that, when buying at Productpine, you contribute to a better world as they offset the CO2 emissions from purchases.Since the brand is innovative in their sustainable platform approach, it was important to set up multiple funnels to create more awareness. We decided not only to highlight the Productpine brand, but also specific product groups they offer.We developed multiple strategies so we could test what ultimately worked best for the platform. The continuous optimization of funnels has so far led us to achieve growth of at least 27% each month!

Coco-Cici is a bedding brand founded by two passionate entrepreneurs from Amsterdam. It's a sustainable and high-quality brand with the softest possible bedding in the market. Their main challenge is convincing the available market of why they need this high-end product. Even though no concessions were make on research and development for the products, the market penetration strategy could be optimized so their revenue could be lifted to the next level.Marveltest gained Coco & Cici's trust by showing them the sustainable growth strategy approach and full-funnel service solution in order to reach the desired business outcomes. Whilst revenues were stagnating, we joined forces to test evergreen propositions and campaigns for structural success. For many e-commerce businesses the post covid year has been challenging, but despite that, Coco & Cici realized a revenue growth of 30% plus in 2022 compared to 2021! As the media spending deficiency was limited, a healthier overal business result came about.