RADAR+, the only consumer lifestyle magazine in the Netherlands with an extensive website full of (money saving) tips, solutions and ideas that are truly useful. Marveltest developed an online customer growth strategy for RADAR+ with lead generation. We've tested multiple propositions and elaborated on high winning strategies, which are still being used today. This included testing multiple copies and content variations to find the right combination for winning ads. We've then analyzed a variaty of ads in different funnels to find the right solution per audience. This resulted in over a 1000 RADAR+ customers in the last year and gives RADAR+ a clear proposition to be targeted (to find more potential customers)!

KCST anticipated well on market developments during the pandemic in 2020 and 2022. The loungewear brand focussed on making life inside of the house more comfortable with their sustainable and high-quality tracksuits and tops from cashmere, organic cotton, and wool. The viability of a loungewear brand in a non-pandemic environment was one of the key research questions for KCST.  In the current e-commerce landscape, the reality is that even the best (new) fashion brands fail because of the lack of following a knowledge-based strategy. Entering the market has become easier for small brands, which results in numerous new competitors within the same niche every day. Marveltest has helped KCST to research and evaluate the playing field of loungewear extensively and provided insights for a high-performance strategy. Several step-by-step pieces of advice for continuation were written based on their customer's ongoing behavior. As a result there's now a decisive continuing  strategy recommendation.

Mijn Energielabel, an energy label provider founded by brother and sister Florentine en Max van der Laan. The collaboration signified the importance of generation energy label requests in specific regions in the Netherlands (with the coverage of Energy Label Consultants). Marveltest saw potential and developed and improved Mijn Energielabel's technical and digital infrastructure, that's how this project came about. The digital development included social advertising (FB, Google, Pinterest & YouTube), CRM, conversion optimisation, email design & marketing, website optimisation & maintenance. We've tested different strategies for different channels.This year (2022) Mijn Energielabel generated 5000+ label applications with our new digital growth strategy!