About

YVRA

  • Business type:
    B2C
  • Project Type:
    E-commerce
  • Business size:
    SME
  • Product:
    Foundation - Test - Live
  • Year:
    2022

Case:

YVRA

YVRA, named after the founder Yvo Van Regteren Altenna, is niche a fragrance brand. Yvo is originally a lifestyle journalist who's always had a slight focus on fragrances. When he's writing for YVRA he likes to convey the scent and feeling the parfumes can give. Within Marveltest the close collaboration of teams worked out very benefitial for YVRA, as the Design and Growth team were able to identify together a strong brand value proposition, giving their e-commerce what it needs. As a result we created a new website for them, with a distinct focus on the best customer experience possible. Next to that we've managed to set up social campaigns, Google campagin and we're now resposible for their e-mail marketing as well.With the ongoing process of optimizing these campaigns, we achieved lowering their CAC!

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The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

Powned

  • B2C
  • SME
  • Other
  • MarvelNFT
  • 2021

PowNed, a public media company, has a style all of its own: challenging, straight when necessary, humorous, intelligent and uncensored. They're taking a stand, tackling, confronting, sometimes shocking watchers with newswurthly insights with some self-mockery when suitable.Their goal is to use all technology and media platforms to attract the network generation to the public system. PowNed and Marveltest both being confident about their own believes felt like a match made in heaven. Besides the same style Powned and Marveltest are also looking for the most disruptive campaigns and challenges. Together we started the journey to convert the PowNed media into NFT's and setup the whole platform as first public media company of the Netherlands. With the remarkable branding and the deployed campaigns it resulted in a long waiting list of potential NFT holders. As an outcome the list grew towards 5.579 members!

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The Analogues

  • B2C
  • SME
  • Other
  • Foundation - Test - Live
  • 2021

The Analogues; one of the biggest Beatles tribute bands in the world! There European tour, consisting or 30+ shows, was sold out in 2022. The Telegraphic Newspaper rated their preformance with 5 stars back when they played in the sold out Palladium in London, a real cherry on top!We've devided the tribute band it's main goals into two projects; the first is to sell out all tribute shows, and the second is to market their own music with their second band The Analogues Sideshow.Because Marveltest made a Spotify research report our collaboration came about.The acquisition of first-party data was one of the key strategies for The Analogues. Moreover, Marveltest helped The Analogues Sideshow with establishing a data-driven Spotify campaign and elevating songs based on quantitative data and feedback.

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ACO Watermanagement

  • B2B
  • Corporate
  • Lead-Generation
  • Foundation - Test - Live
  • 2018

ACO Water Management is a renowned organization that operates in 47 countries on a large scale. Founded in 1946, the business’ focus lies on civil installation and water management solutions that contribute to a sustainable future. Their main goal was to acquire B2B leads for their water management projects, predominately concentrated on Dutch municipalities. Secondly the goal was to provide urban areas with more landscaping. Marveltest's data-driven approach led to ACO's decision to start the challanging project.Over a period of 12 months the full online lead generation infrastructure was established for ACO on Social channels and Google. Moreover, audience segmentation was designed with website visitor scraping tools to evaluate whether the right audiences were reached for their specific target audience. Aside from acquiring the B2B leads it was important to increase the online visibility, and ACOs brand awareness, in this industry. At the start of the project Marveltest helped ACO to gain understanding of the online potential, the importance of website traffic segmentation and data visualization.

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Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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