About

YVRA

  • Business type:
    B2C
  • Project Type:
    E-commerce
  • Business size:
    SME
  • Product:
    Foundation - Test - Live
  • Year:
    2022

Case:

YVRA

YVRA, named after the founder Yvo Van Regteren Altenna, is niche a fragrance brand. Yvo is originally a lifestyle journalist who's always had a slight focus on fragrances. When he's writing for YVRA he likes to convey the scent and feeling the parfumes can give. Within Marveltest the close collaboration of teams worked out very benefitial for YVRA, as the Design and Growth team were able to identify together a strong brand value proposition, giving their e-commerce what it needs. As a result we created a new website for them, with a distinct focus on the best customer experience possible. Next to that we've managed to set up social campaigns, Google campagin and we're now resposible for their e-mail marketing as well.With the ongoing process of optimizing these campaigns, we achieved lowering their CAC!

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The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

Abloom

  • B2C
  • Startup
  • E-commerce
  • Foundation - Test - Live
  • 2018

Abloom strives to take skincare to the next level with their cleaner, greener and healthier products. Being transparent is their main priority as they're skincare is made from 100% botanical ingredients powered by Human Nature. They'd like people to be aware of the power of therapeutic and healing plants and how they can contribute to the health of your skin. A very important note for them? In no way should their products harm the planet, environment or anyone's health. Growth & awareness.. YES! That sounds very familiar to us, it's one of the fundamentals of the Marveltests pocess. And so our entusiasm rose, then our collaboration came to life.We've started testing a variaty of different propositions and utterances to map out multiple options for markets to expand to. With our advise, data and insights for a growth strategy we found the right market fit for Ablooms sustainable branding. As a result of our collaborative efforts Abloom was able to grow their business by a factor of 5!

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Pols Potten

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2021

The leading POLSPOTTEN brand, founded in Amsterdam in 1986, offers home accessories that brighten up any interior, from porcelain vases to glass hourglasses and the most surprising piggy banks. The brand is subtle, innovative and inspiring.POLSPOTTEN came to Marveltest to gain new leads for their B2B efforts in Germany, as their business relies heavily on B2B. After conducting thorough analyses, we started online campaigns to find new leads. The campaign were such a success, and so POLSPOTTEN wanted to expand their efforts to B2C. After launching their new website this year, the efforts of Marveltest switched from B2B to B2C. The campaigns started recently, yet with a ROAS of 9.74 we expect a great future for B2C of POLSPOTTEN.

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BlueM

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2021

BlueM, one of the first real experts in the oral healthcare that is creating a brand, a feeling, something that you want to be part of! Besides their clinically proven products they are planet proof, cruelty free and hope to share a side of oral healthcare you never experienced. With this innovative story Marveltest and BlueM quickly found each other! To map out customers of BlueM in detail, we started with the Marvelfoundation directly. This foundation resulted into data that allowed BlueM to validate assumptions rapidly. After this, decisions and changes could be made, even on the design!

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Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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