Pols Potten
- B2B
- Automation
- Retargeting
- Segmentation
- B2B
Setting sail to the German online furniture market — and slamming the anchors because of the excessive growth.
Pols Potten is a design and furniture brand that offers a variety of unique products in bright shades and bold shapes. Although the company has been spicing up interiors from around the world for over 25 years, it aspired to increase its market share. One way for the company to achieve this was to become more data-driven, and they were especially curious about the possibility of capturing the online B2B market in Germany. Pols Potten approached Marveltest for this case, which ultimately caused their sales going through the roof — much faster than initially planned.
Sample
sales
3+
leads
324+
experiments
170+
MarvelFoundation
Our data allowed us to explicitly categorize the B2B customers of Pols Potten into three groups, namely small retailers, large retailers and architects. By analyzing these groups in relation to the German market, we eventually set up an experimental framework in which the interaction was specified for each target group. We further tweaked communication, channels and campaigns, paving the way for the next phase.
MarvelTest
In this phase, we started to explore if and how we could bring in these target groups. Here we were able to validate a lot of our inductive findings, detect important elements per target group but also cut out things that didn't work. That online growth is possible was beyond dispute: Pols Potten grew at breakneck speed, resulting in them having to apply the brakes.
Due to the success of this test phase and the influx of requests from retailers, we ultimately didn’t enter the last phase yet. With equal prosperity, we have started a new project for B2C, while preparations are underway for Pols Potten to thrive in the MarvelLive phase.
MarvelLive
Due to the success of this test phase and the influx of requests from retailers, didn’t enter the last phase yet. With equal prosperity, we have started a new project for B2C, while preparations are underway for Pols Potten to thrive in the MarvelLive phase.
