Oya's Childcare has a unique childcare system that is focussed on individual attention and growth. Their exceptional service is flexible, with their main focus on quality. This is achieved by combining their expert knowledge and best practices with a dose of common sense. Marveltest identified online possibilities, with the first and most important point of attention: optimizing their website. A redesigned website with new content and rewritten copy contributes to the main goal; providing information for parents and recruiting new staff. That last goal is being executed through MarvelJobs, that way we ensure to recruit new staff for Oya's Childcare. The new webshop will go live any day now, so we're very excited to keep you posted on the results!

YVRA, named after the founder Yvo Van Regteren Altenna, is niche a fragrance brand. Yvo is originally a lifestyle journalist who's always had a slight focus on fragrances. When he's writing for YVRA he likes to convey the scent and feeling the parfumes can give. Within Marveltest the close collaboration of teams worked out very benefitial for YVRA, as the Design and Growth team were able to identify together a strong brand value proposition, giving their e-commerce what it needs. As a result we created a new website for them, with a distinct focus on the best customer experience possible. Next to that we've managed to set up social campaigns, Google campagin and we're now resposible for their e-mail marketing as well.With the ongoing process of optimizing these campaigns, we achieved lowering their CAC!

KCST anticipated well on market developments during the pandemic in 2020 and 2022. The loungewear brand focussed on making life inside of the house more comfortable with their sustainable and high-quality tracksuits and tops from cashmere, organic cotton, and wool. The viability of a loungewear brand in a non-pandemic environment was one of the key research questions for KCST.  In the current e-commerce landscape, the reality is that even the best (new) fashion brands fail because of the lack of following a knowledge-based strategy. Entering the market has become easier for small brands, which results in numerous new competitors within the same niche every day. Marveltest has helped KCST to research and evaluate the playing field of loungewear extensively and provided insights for a high-performance strategy. Several step-by-step pieces of advice for continuation were written based on their customer's ongoing behavior. As a result there's now a decisive continuing  strategy recommendation.