About

AXA-IM

  • Business type:
    B2B
  • Project Type:
    Lead-Generation
  • Business size:
    Corporate
  • Product:
    Marvel Customized
  • Year:
    2020

Case:

AXA-IM

AXA-IM a world known investment manager got in contact with Marveltest during the COVID-19 pandemic. In this time the physical fairs were cancelled and networking entered a different dimension. The ambition for innovation is where AXA-IM and Marveltest found each other. With the temporary product launch of Marvelstream, a series of webinars were setup through Whereby, AXA-IM could still connect with their partners and clients and the world. Because of the brand new design and information, AXA-IM ran a webinar series to be proud of!

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The process

MarvelFoundation

MarvelTest

MarvelLive

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Productpine

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Productpine is a facilitator to buy directly from the brand, which assures you of the very best price and quality of a product. In addition to that, when buying at Productpine, you contribute to a better world as they offset the CO2 emissions from purchases.Since the brand is innovative in their sustainable platform approach, it was important to set up multiple funnels to create more awareness. We decided not only to highlight the Productpine brand, but also specific product groups they offer.We developed multiple strategies so we could test what ultimately worked best for the platform. The continuous optimization of funnels has so far led us to achieve growth of at least 27% each month!

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King Essentials

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KING Essentials, an Amsterdam-based fashion brand, that's originally founded by two entrepreneurs who gained a substantial experience by working for traditional fashion brands in the Netherlands. Their goal is to become the go-to brand for consistency in fits, sizes, quality, and availability. How to communicate to and with their audience segments was one of the main obstacles in the start-up phase of KING Essentials. KING Essentials didn't have much online advertising experience on board, and decided to work with Marveltest. Their decision was based on the experimental framework ideas we suggested. We've setup a complete online marketing infrastructure for KING Essentials. From the beginning we composed a strategic performance marketing fundament. Extended Data visualization dashboarding resulted in a sophisticated multichannel market approach from the start. The cooperation with KING Essentials came about to support them in speeding up the concept validation process. After 6 months of collaboration and several advice reports, KING Essentials was able to move on with a clear market approach.

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Abloom

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Abloom strives to take skincare to the next level with their cleaner, greener and healthier products. Being transparent is their main priority as they're skincare is made from 100% botanical ingredients powered by Human Nature. They'd like people to be aware of the power of therapeutic and healing plants and how they can contribute to the health of your skin. A very important note for them? In no way should their products harm the planet, environment or anyone's health. Growth & awareness.. YES! That sounds very familiar to us, it's one of the fundamentals of the Marveltests pocess. And so our entusiasm rose, then our collaboration came to life.We've started testing a variaty of different propositions and utterances to map out multiple options for markets to expand to. With our advise, data and insights for a growth strategy we found the right market fit for Ablooms sustainable branding. As a result of our collaborative efforts Abloom was able to grow their business by a factor of 5!

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Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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