About

BIYU

  • Business type:
    B2C
  • Project Type:
    Subscription
  • Business size:
    Startup
  • Product:
    Foundation - Test - Live
  • Year:
    2022

Case:

BIYU

BIYU, a very innovative company. Owning products? According to BIYU no longer of this time. Why would you own a leaf blower if you only use it once a year? We as Marveltest couldn't agree more and with the shared belief we quickly came to the realization Marveltest should invest in this sustainable business concept. That is why we can proudly say Marveltest has a shareholding in BIYU! With our partnership we are looking to find the key activation for this amazing service. Testing multiple propositions, campaigns and with UX/CX analyses we are convinced to conquer Amsterdam (first...)!"

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The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

Zoenvoorgust

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2022

Zoen voor Gust is a sustainable and high quality baby clothing brand run by two passioned mothers. Lisette and Giulia believe parents need the perfect essentials for their mini's, because they deserve the best. Together we've saw that Zoen voor Gust had much more potential, as they were a small scope webshop back in 2020. In our mutual enthusiasm and believe in the brand Zoen voor Gust saw Marveltest as the right partner, and that's how we took a shareholding in the business.We identified a significant opportunity after doing thorough analyses of their data. Collaboratively we profiled and segmented their audience implementeda powerful multichannelmarketing automation.After our efforts we've pushed the brand up to a full grown scale-up with a revenue growth of 1525%!

Read more➜

ACO Watermanagement

  • B2B
  • Corporate
  • Lead-Generation
  • Foundation - Test - Live
  • 2018

ACO Water Management is a renowned organization that operates in 47 countries on a large scale. Founded in 1946, the business’ focus lies on civil installation and water management solutions that contribute to a sustainable future. Their main goal was to acquire B2B leads for their water management projects, predominately concentrated on Dutch municipalities. Secondly the goal was to provide urban areas with more landscaping. Marveltest's data-driven approach led to ACO's decision to start the challanging project.Over a period of 12 months the full online lead generation infrastructure was established for ACO on Social channels and Google. Moreover, audience segmentation was designed with website visitor scraping tools to evaluate whether the right audiences were reached for their specific target audience. Aside from acquiring the B2B leads it was important to increase the online visibility, and ACOs brand awareness, in this industry. At the start of the project Marveltest helped ACO to gain understanding of the online potential, the importance of website traffic segmentation and data visualization.

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Prikkl

  • B2B
  • SME
  • Lead-Generation
  • Foundation - Test - Live
  • 2021

Prikkl provides financial assistance and coaching for people and organizations within any sector of the actively working Netherlands. They are a partner of many employers, parties to the collective labor agreement and pension providers. As a main goal Prikkl desires to give individuals from all different collective labor agreements an independent, affordable option for customized advice. The forward-thinking mentality and abilities of the Marveltest team made us the appointed party for Prikkl. In collaboration we were able to adapt their primary needs for a proof of concept in the specified customer markets.We've now found the most suitable proposition for employees in different collective labor organization and are connecting this with a multichannel lead generation strategy.

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Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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