About

BIYU

  • Business type:
    B2C
  • Project Type:
    Subscription
  • Business size:
    Startup
  • Product:
    Foundation - Test - Live
  • Year:
    2022

Case:

BIYU

BIYU, a very innovative company. Owning products? According to BIYU no longer of this time. Why would you own a leaf blower if you only use it once a year? We as Marveltest couldn't agree more and with the shared belief we quickly came to the realization Marveltest should invest in this sustainable business concept. That is why we can proudly say Marveltest has a shareholding in BIYU! With our partnership we are looking to find the key activation for this amazing service. Testing multiple propositions, campaigns and with UX/CX analyses we are convinced to conquer Amsterdam (first...)!"

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The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

Zoenvoorgust

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2022

Zoen voor Gust is a sustainable and high quality baby clothing brand run by two passioned mothers. Lisette and Giulia believe parents need the perfect essentials for their mini's, because they deserve the best. Together we've saw that Zoen voor Gust had much more potential, as they were a small scope webshop back in 2020. In our mutual enthusiasm and believe in the brand Zoen voor Gust saw Marveltest as the right partner, and that's how we took a shareholding in the business.We identified a significant opportunity after doing thorough analyses of their data. Collaboratively we profiled and segmented their audience implementeda powerful multichannelmarketing automation.After our efforts we've pushed the brand up to a full grown scale-up with a revenue growth of 1525%!

Read more➜

Pols Potten

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2021

The leading POLSPOTTEN brand, founded in Amsterdam in 1986, offers home accessories that brighten up any interior, from porcelain vases to glass hourglasses and the most surprising piggy banks. The brand is subtle, innovative and inspiring.POLSPOTTEN came to Marveltest to gain new leads for their B2B efforts in Germany, as their business relies heavily on B2B. After conducting thorough analyses, we started online campaigns to find new leads. The campaign were such a success, and so POLSPOTTEN wanted to expand their efforts to B2C. After launching their new website this year, the efforts of Marveltest switched from B2B to B2C. The campaigns started recently, yet with a ROAS of 9.74 we expect a great future for B2C of POLSPOTTEN.

Read more➜

Radar+

  • B2C
  • SME
  • Subscription
  • Foundation - Test - Live
  • 2021

RADAR+, the only consumer lifestyle magazine in the Netherlands with an extensive website full of (money saving) tips, solutions and ideas that are truly useful. Marveltest developed an online customer growth strategy for RADAR+ with lead generation. We've tested multiple propositions and elaborated on high winning strategies, which are still being used today. This included testing multiple copies and content variations to find the right combination for winning ads. We've then analyzed a variaty of ads in different funnels to find the right solution per audience. This resulted in over a 1000 RADAR+ customers in the last year and gives RADAR+ a clear proposition to be targeted (to find more potential customers)!

Read more➜

Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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