Skins cosmetics, the ultimate go-to for exceptional cosmetics and sophisticated perfumes. Since 2000, they have introduced brands from over the world with each a unique story from their enthusiastic founders. Back in 2021 Skins Cosmetics wanted to expand their online marketing efforts by being data-driven. Marveltest was eager to start with this renown brand to scale their online marketing up in an efficient way, because being data-driven runs through our veins.Due to the extensive analysis we've executed, the brand is already growing it's online performance with a factor of 7! Both Skins Cosmetics and Marveltest have the vision to keep growing the brand in a sustainable way to reach international goals in the future!

Coco-Cici is a bedding brand founded by two passionate entrepreneurs from Amsterdam. It's a sustainable and high-quality brand with the softest possible bedding in the market. Their main challenge is convincing the available market of why they need this high-end product. Even though no concessions were make on research and development for the products, the market penetration strategy could be optimized so their revenue could be lifted to the next level.Marveltest gained Coco & Cici's trust by showing them the sustainable growth strategy approach and full-funnel service solution in order to reach the desired business outcomes. Whilst revenues were stagnating, we joined forces to test evergreen propositions and campaigns for structural success. For many e-commerce businesses the post covid year has been challenging, but despite that, Coco & Cici realized a revenue growth of 30% plus in 2022 compared to 2021! As the media spending deficiency was limited, a healthier overal business result came about.

KCST anticipated well on market developments during the pandemic in 2020 and 2022. The loungewear brand focussed on making life inside of the house more comfortable with their sustainable and high-quality tracksuits and tops from cashmere, organic cotton, and wool. The viability of a loungewear brand in a non-pandemic environment was one of the key research questions for KCST.  In the current e-commerce landscape, the reality is that even the best (new) fashion brands fail because of the lack of following a knowledge-based strategy. Entering the market has become easier for small brands, which results in numerous new competitors within the same niche every day. Marveltest has helped KCST to research and evaluate the playing field of loungewear extensively and provided insights for a high-performance strategy. Several step-by-step pieces of advice for continuation were written based on their customer's ongoing behavior. As a result there's now a decisive continuing  strategy recommendation.